SocialMediaExaminer just published the results of a survey with nearly 4,000 answers from different social media marketers coming from all over. There were qualifications for the survey; only that the people who answered worked with social media marketing on some level.
Social Media Marketers would rather focus their efforts on SEO and content strategies than build a PPC Campaign and spend more dollars on pay-per-click strategy.
68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO. Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising.